Producer Marketing Materials
Working with Widows
Over the course of your professional career, you will likely work with many grieving widows. And having a plan for how to deal with that situation will not only help you help your grieving client during one of the most challenging times of her life, it makes good business sense as well.
Why? 70% of married men will die before their spouse, leaving 1 million women widowed every year in the U.S. And of those, 70% will change advisors within a year.
Consumer Marketing Materials
Statistics
• There are 12 million in the U.S.
• 1 million women are widowed each year in U.S.
• 70% change advisors after the death of spouse.
• Average age of women when they become a widow is 59.
• If you have clients who are married men, 70% will die before their wife.
• Women will often be dual inheritors: from spouses and parents.
Dedicated Team
2026 fmiAgent Point Awards
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