Producer Marketing Materials
Generational Marketing
Life experiences can have a dramatic impact on how we view the world and the types of messages that resonate with us. If you’re using the same prospecting and sales strategy for The same message and communication style that works best for a pre-retirement Baby Boomer will be different for a Millennial that grew up in the internet age.
We want to help you grow your business, and expanding your possible pool of customers is one of the best ways to do so. We are sharing all of the best materials we have found on generational marketing in one place so you could reference them throughout the year. These resources are a great opportunity to learn how to best engage prospects from different generations and turn-key prospecting tools for each generation as well.
Consumer Marketing Materials
Statistics
• 62% of Millennials are more likely to become a loyal customer with brands that engage with them on social media
• Millennial purchasing power is projected to surpass Baby Boomers in 2019
• The income gap is growing twice as fast in Generation X than other generations
• Generation X lost 45% of their net worth in the 2008 economic crisis
• Only 60% of Boomers report having any retirement savings
• Approximately 10,000 Boomers turn age 65 every day
Dedicated Team
2026 fmiAgent Point Awards
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