Producer Marketing Materials
Financial Planning for Women
If you’re interested in growing your business, having a plan to serve women customers is a great place to start.
Why? Women can be your best clients! According to a 2014 LIMRA study, they want financial advice more than men and are more concerned with their finances and achieving their financial goals.
Furthermore, women have unique financial concerns, including longer average life expectancies and more frequently serving as the primary caregiver for aging parents. Yet only 3 in 10 women currently use an advisor, and only one in three women have life insurance.
The economic opportunity for advisors with a plan to serve women customers is immense: the number of wealthy women in the United States is growing twice as fast as the number of wealthy men, and women control more than 75% of the financial resources in the United States. The future outlook is even brighter: women make up almost 60% of U.S. college students and earn the majority of doctorates and master’s degrees.
To help you more closely align your sales process with what women want so you can grow your business with them, I have assembled some fantastic resources for you below.
Consumer Marketing Materials
Statistics
• Only 3 in 10 women are currently using an advisor
• Women-owned businesses account for $3 trillion of U.S. GDP
• Women own a third of all companies
• The number of women as primary breadwinners has tripled in the past 40 years
• They earn as much or more than their partner in majority of households
• On average, women live almost five years longer than men
• Women are more likely to serve as primary caregivers for aging relatives
• In 47 of the 50 largest U.S. metro areas, single, childless women in their 20s make more money than their male peers
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