[REPLAY] LTC/CI Planning for Every Life Stage from Securian

Recorded 11/19/2024 

Most financial professionals wait to talk to clients about long-term care (LTC) and chronic illness (CI) until they’re “old” enough — if they have the conversation with clients at all. But getting coverage tends to get harder as clients get older, so waiting to discuss LTC planning may mean missing your window of opportunity.

But how do you get younger clients to care about LTC?

Join us for our next LTC Awareness Month webinar to find out! You’ll discover:

  • How to unlock additional revenue streams by offering clients innovative LTC/CI solutions
  • Customized product solutions for each stage of life and how to position them
  • How to design plans that grow with clients — instead of plans client have to grow into

Set yourself apart from the competition by mastering a strategy that ensures clients’ financial wellbeing throughout every stage of life. 

Here are three quick tips to help you put this strategy into action TODAY:

  1. Talk to every client about creating an LTC/CI plan, regardless of age
  2. Encourage older clients to ask their adult children if they have a plan for their own LTC/CI needs
  3. Solving future LTC/CI needs shouldn’t be a separate solution – you can help clients incorporate it into existing plans