Lincoln MoneyGuard: 35 Years of Unmatched Commitment to Long-Term Care Protection
Lincoln Financial has a rich history of bringing forward-looking products to the market. From its launch 35 years ago, MoneyGuard® has grown into a suite of solutions that provide both a funding solution for long-term care needs and the resources needed to prepare for the potential emotional and financial decisions ahead.
While other carriers have entered and exited the market over the last 35 years, Lincoln has deepened its commitment to long-term care, continuing to innovate to meet the evolving needs of our customers. Over 60,000 financial professionals have trusted MoneyGuard for their clients and, together, we’ve helped over 250,000 Americans protect their financial future from unexpected long-term care costs. The name MoneyGuard has become synonymous with long-term care planning.
As we celebrate this milestone, I want to thank you for the trust you’ve placed in Lincoln over the past 35 years. Over the next few months, we’ll be in market celebrating our anniversary with your financial professionals through social media content, mass email communications, videos, postcards and more.
I encourage you to watch our 35th anniversary video that highlights our unmatched commitment to long-term care protection.
Over the decades we’re proud to have helped prepare, protect and serve our customers, their loved ones and their legacies, creating billions of long-term care protection through the MoneyGuard suite. This is not a responsibility we take lightly. Every day, we honor the commitments made by you and your clients with a commitment of our own: to be here when you need us the most.