Lower Rates on Term Essential Effective 01/09/23

We’re ringing in the new year with new lower rates.

Term Essential^® rates reduced by 9% on average. 

Give clients some good news to start the new year. As of January 9, Term Essential rates will be reduced by 9% on average, and up to 20% in some scenarios. This means that you can offer more affordable life insurance protection to clients.

In addition to reduced pricing, Prudential’s Term Essential offers:

• A wide range of coverage options to help meet clients’ needs and budgets.
• A fast and modern service experience through our eCapabilities.
• Age last birthday pricing; this may mean lower premiums for clients.