LIMRA Help Protect Our Families Campaign Launched to Help Raise Awareness Around the Importance of Life Insurance

LL Global (LIMRA, LOMA, SRI) and six other trade associations along with 60 member companies and distribution partners are coming together to support “Help Protect Our Families.” This site contains a host of tools and insights designed to help you create awareness and address the needs of an estimated 60 million uninsured and underinsured American households. Prudential is a proud partner of this important initiative. Help us spread the word, so we can all do our part in closing the $12T life insurance coverage gap.