Life Insurance Can Help Clients with Chronic Illness

Help Clients Plan for Chronic Illness Before It Happens

See how Stella used life insurance with BAR while recovering from cancer.

Life Insurance Awareness Month is the ideal time to remind clients that you’re their rock. One way to do that is to talk to clients about how life insurance can help them if they become chronically or terminally ill.

All of Prudential’s life insurance policies provide death benefit protection. For an additional charge, clients can add the BenefitAccess Rider (BAR) to their permanent policies, which gives them access to their policy’s death benefit if they become chronically ill. The money can be used to pay for groceries, housekeeping, medical bills, or anything else.

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Check out our LIAM Experience for more resources that can help you start the life insurance conversation with clients.