Available Now! Prudential EssentialTerm Suite

We’ve evolved our term insurance portfolio to better match the budgets and long-term planning needs of our customers. Prudential EssentialTermSM Value and Prudential EssentialTermSM Plus are available for sale beginning Oct. 14. 

Prudential EssentialTerm ValueSM and Prudential EssentialTerm PlusSM both offer:
 
Affordable death benefit protection
with Age Last Birthday pricing for 10-, 15-, 20-, or 30-year terms from $100,000 – $249,999 initially, growing to our full range of coverage amounts next year.

Conversion options
that lock in insurability to the earlier of age 70 or for the length of the level term, with a conversion credit in years 2 through 7.

A built-in terminal illness rider
at no additional cost. 

What’s the difference? 

Focus on cost:
EssentialTerm Value offers our lowest premiums, with less liberal options to convert.  

Focus on conversion:
EssentialTerm Plus offers more choice and more flexibility to convert.