Transition Rules Update for Protective Custom Choice℠ UL

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Update on Protective Custom ChoiceSM UL discontinuation

Meet short-term coverage needs without interruption 

Effective Dec. 31, 2024, new sales of Protective Custom Choice UL will be discontinued. We’ve updated the transition rules and encourage you to take two simple steps to make this a seamless transition:

  1. Review the updated transition rules for Protective Custom Choice UL
  2. Explore our alternative, short-term coverage solution: Protective Classic Choice term and the optional Conversion ChoiceSM rider with ExtendCareSM 

Transition rules

For all business, paper or electronic:

  • Applications must be signed and received on or before December 31, 2024.
  • Policy must be placed in force by March 31, 2025.
  • CCUL will be removed from quote engines December 16, 2024.
  • With the exception of EZ-AppSM, electronic ticket platforms will remove CCUL on December 21, 2024.