Introducing … Protective’s New Brand

See yourself in the new Protective story 

As a company, we have some ambitious growth goals centered around a desire to serve the life and retirement protection needs of more people. This kind of growth doesn’t happen without collaboration and support from everyone involved — most of all — you.

With this aspiration, we require a strong brand that can help support growth — a brand that will drive awareness, stronger connections and ultimately, business results.

A new era for Protective

We’re excited to introduce you to our new brand — built upon the idea that we’re all protectors. Whether you’re an advisor helping clients safeguard what matters to them or a customer protecting what you’ve worked for — each of us plays the role of a protector.

Because we’re all protectors

Because we’re all protectors is why we do what we do. It’s why we make a commitment to do right by those we serve, and it’s why we put every protector at the heart of Protective.

Important changes take time

Starting today, you’ll see our new brand on our websites, in customer correspondence and in the media. You can expect this transition to take up to a year to be complete. We’ll actively communicate throughout the transition.

Where we’re headed

While we have a new look, we’re the same Protective. Our new brand will help us better serve you and our customers and will enable us to accelerate growth together.