Principal Risk Upgrade Program

Check out the new Principal Risk Upgrade Program!

It can shave TERM and PERM ratings – Up to Table 2 or flat extras – (medical and lifestyle covered)

How it works

Give clients a rating boost. Our Principal® Risk Upgrade Program (PRUP) allows us to potentially improve ratings of Table 2 or a flat extra of $2.50 per $1,000 to Standard on select impairments and non-medical risks.

PRUP guidelines

  • Face amounts $100,000 to $5,000,000. Total face amount pending and inforce for all companies cannot exceed $20 million.
  • Applicant ages 20-65
  • All products except One-Year Term
  • Table 2 or $2.50 per $1,000 on a single item only. All other impairments and non-medical risks must be Standard.
  • Must be fully underwritten case. Accelerated Underwriting without labs, Guaranteed Issue, and Simplified issue are not eligible.
  • New applications only

What are the benefits?

PRUP eliminates the low, substandard ratings that can be the most challenging to present to your client. Consequently, you can present an offer to a client that has a greater chance of being placed. The greatest benefit is the competitive Standard rate received by your client without a reduction in the compensation paid to you.

PRUP eligible risks
The following items are eligible for consideration through this program. The program is based on the overall case and experience with the particular impairment. Not all cases will be automatically reduced.

• Anemia
• Anxiety
• Arthritis
• Asthma
• Atrial Septal Defect
• Atrial Fibrillation and Flutter
• Attention Deficit Disorder
• Barrett’s Esophagus
• Bicuspid Aortic Valve
• Blood Pressure
• Build
• CDT (Carbohydratedeficient transferrin)
• Chronic Kidney Disease
• Chronic Obstructive Pulmonary Disease
• Cholesterol and Chol/HDL ratio
• Concussion
• Creatinine (isolated elevations)
• Crohn’s Disease
• Depression
• Diabetes Mellitus Type II
• EBCT (electron beam computed tomography)
• EKG T and ST changes
• Epilepsy
• Esophageal Obstruction
• GFR (isolated elevations)
• Impaired Glucose Tolerance
• Iron Deficiency
• Liver enzymes (isolated elevations)
• Microalbuminuria

• Mitral Insufficiency
• NT-proBNP
• Obstructive Sleep Apnea
• Osteoarthritis
• Protein/Creatinine ratio and Proteinuria
• PSA abnormalities
• Peptic Ulcer
• Polycystic Ovary Syndrome
• Post-Traumatic Stress Disorder
• Psoriasis
• Psoriatic Arthritis
• Rheumatoid Arthritis
• Skin tumors other than melanoma
• Surgical Treatment of Obesity
• Thyroid
• Triglycerides
• Ulcerative Colitis

Non-Medical:
• Aviation (Commercial and Private)
• Driving
• Foreign Travel
• Motorcycle Sports
• Motor Sports/Auto Racing
• Mountain Climbing
• Occupation
• Scuba Diving
• Winter Sports

See the Principal Life Underwriting Guide for more information.

Some cases listed above may not fall into the program parameters.
Does not cover known/diagnosed CAD, cancer or type 1 diabetics.