New Principal® Risk Upgrade Program is Now Available

When we announced the discontinuation of ASAP (Automatic Standard Approval Program) effective April 1, 2021, we expressed confidence in our ability to continue delivering on our commitment to competitive underwriting decisions. I’m pleased to announce the new Principal® Risk Upgrade Program is now available to support these efforts. This program is similar to ASAP, but it offers a couple key advantages, including its availability for use with term cases and eligibility with select non-medical impairments. Plus, you and your clients will automatically receive the benefit of the program for cases that qualify, without needing to request it. 

Full details are available in our Principal Underwriting Guide, but here are a few eligibility highlights:

  • All products except One-Year Term
  • Issue ages 20-65
  • Face amounts up to $5,000,000 (with total coverage amount of up to $20,000,000 with all companies)
  • Table 2 or flat extra up to $2.50
  • Includes non-medical flat extras such as aviation, driving history, and some hazardous sports
  • Excludes known coronary artery disease and cancer risks


​We’re excited about this new program and believe it will provide an even broader reaching benefit than ASAP because of the inclusion of Term products.