LIAM is for Business Owners Too

Start the planning conversation. 

September is Life Insurance Awareness Month. It’s a great time to talk to business owners about how life insurance can help them take care of their business as well as their personal protection needs. Check out robust set of resources at principal.com/liam.

Sales ideas

Legacy and estate planning. Under current law, the estate tax exemption is scheduled to be cut in half on Jan. 1, 2026. Help your clients start planning now.

Business owner retirement. Do you know owners that believe their business will be their retirement?

Family business planning. Thirty-five percent of owners with a succession strategy plan to leave or sell the business to family.1

1 2022 Principal Financial Group Business Owner Check-in, conducted by Dynata.