What Medicare-Age Clients Want Most

You already know Medicare-age clients want affordable insurance products to meet their needs. But did you know almost two out of three Medicare-age consumers seek the help of a trusted agent? They are looking for someone they can rely on to help them explore their options, guide them through the process and affirm they are making the right decisions.

Medicare-age clients deciding on Medicare coverage have three key needs:

• The Need to be Guided and Affirmed | They want someone who can educate them and make them feel supported and understood.
• The Need to be Free from Worry | They want to avoid stress associated with making important Medicare decisions.
• The Need for a Trusted Agent | They want an on-going relationship with an agent who they know is looking out for their best interests.

How You Can Help
Understanding the needs of Medicare-age clients allows you to provide the education and guidance they are wanting and help instill the confidence they need to select the products that are right for them. This crucial knowledge allows you to have an incredible opportunity to help your clients navigate their Medicare coverage options, finding a solution to fit their needs and budget.

During the conversation patiently answer and invite their questions, address concerns head on, listen and understand your clients’ concerns and acknowledge their uncertainties. By implementing these key things, your clients will most likely be more responsive to you and comfortable when choosing a Medicare coverage option.