DI Refocused: Prospecting Self-Employed Professionals
When determining who to prospect for disability insurance, include self-employed professionals. They can significantly benefit from having a source of income in the event of a serious illness or injury.
Self-employed professionals should think about what the impact of not being able to earn an income could do to their everyday lives. This is especially important when you take into account that they do not have access to group plans that many other professions might.
Check out our new market profile flyer on how to identify and prospect this target market!