Announcing the New Mutual of Omaha Corporate Symbol

Positive Change to Take Us Into the Next 100 Years — And Beyond

For more than a century, Mutual of Omaha has been committed to listening to our customers and helping them through life’s transitions by providing an array of insurance and financial products.

Earlier in July, we announced the retirement of the Native American symbol to support our strong commitment to diversity and inclusion. At this time, we are pleased to unveil the new corporate logo allowing us to progress towards the future with our customers and sales distributions.

Protection and strength are traits that represent who we are as a company, and they’re also characteristics of an animal that always protects its kingdom — the lion. The lion also further deepens our connection to the memorable Mutual of Omaha Wild Kingdom program, an important part of our heritage.

There is no better symbol to reflect our mission, values and loyalty to you and our customers.

So while our logo has evolved, we continue to be the same strong company you’ve come to know and trust.