Consumers’ Thoughts on Cash Value Life Insurance

Recent trends and surveys highlight the popularity of certain cash value policies designed to deliver protection and performance. Consumers are weighing the values and the top financial concern for all Americans is still to retire comfortably.1 Our infographic shows the untapped opportunity for cash value life insurance and why 89% of clients who own it say they’re glad they purchased it.

1LIMRA, “2022 Insurance Barometer Study,” https://www.limra.com/en/research/research-abstracts-public/2022/2022-insurance-barometer-study/.

2Lincoln Financial, Consumer Sentiment Tracker, February 2024.