It’s Life Insurance Awareness Month! What Will You Do?

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September is Life Insurance Awareness Month 

Help Close the Gap Between Need and Have
While life insurance continues to be a key element in helping clients feel financially secure, a gap (or level of unmet need for life insurance) still remains between those who “need” life insurance and those who already “have” it. The 2022 gap between need-and-have remains at 18 points, indicating the unmet need for life insurance has more than doubled over the past 12 years.1

September is Life Insurance Awareness Month, and now is the perfect time to ask your clients about their life insurance needs and coverage gaps. Your clients may be thinking more about the legacy they want to leave to their loved ones, or perhaps, they want to prepare ahead to cover their final expenses.

We’re here to help you prepare for your client conversations during Life Insurance Awareness Month (LIAM), and beyond.  

Take Advantage of Existing Marketing Tools

  • Lafayette Life Agent Website – Visit our Marketing Materials page for sales strategies and kits filled with marketing tools to both share directly with your clients and make your job easier.
  • Share Financial Education Articles — No matter where your client is in life, Lafayette Life’s educational resources can help them understand different options available that may be able to help with their financial objectives. 
  • Industry Resources — Both LifeHappens.org (paid subscription required) and LIMRA offer access to a variety of LIAM resources — including flyers, social media posts, Real Life stories, email templates and more.

Contact Clients for a Free Policy Review

As time passes, your clients’ needs change. See if their coverage is still adequate. Reasons a life policy may need updated:

  • Marriage
  • Divorce
  • Planning for Retirement
  • New child
  • Purchasing/refinancing a house
  • Nearing the end of the term

Invite your clients to a complimentary insurance review: Download the flier

Use Social Media to Maximize Your Presence

  • Follow us on LinkedIn for valuable content to help you grow your business.
  • Both LifeHappens.org (paid subscription required) and LIMRA offer access to many resources that are ready to use on your social media page.  

1LIMRA and Life Happens, 2022 Insurance Barometer Study.