Life Insurance Awareness Month
September is Life Insurance Awareness Month — a month dedicated to educating people about the importance of life insurance. This month’s Advanced Markets news highlights the total value proposition of life insurance, focusing on some of the additional benefits and applications, beyond the ability to provide financial security through an income tax-free death benefit.
Invest in your life summarizes the value of permanent life insurance by discussing death benefit protection, competitive rate of return, and living benefits. In addition to the client guide, through JH Solutions you can also create a personalized proposal to help illustrate this concept and focus on the competitive rate of return on life insurance. Found in JH Illustrator & Winflex.
Life insurance isn’t only for personal needs — it can serve as a useful tool for business owners when paired with other financial solutions. From buy-sell planning, and potentially using cross-endorsement buy-sell (CEBS) to help with succession planning, or setting up a supplemental executive retirement plan (SERP) to retain and reward key employees — life insurance can be a crucial component of a financial portfolio.
In addition, John Hancock life insurance with Vitality offers a new approach for business owners to use life insurance to recruit and engage employees. Healthier employees can lead to a healthier bottom line; with a healthy and engaged workforce, employers see fewer missed workdays, reduced healthcare costs, and greater productivity.