Selling to Women? Here are Some Things You Should Know

Forty‑seven percent of U.S. women ages 18 to 75 own life insurance, which is eleven points lower than men.¹ In addition, 43 percent of U.S. women say they need, or need more, life insurance.¹ That’s an underserved market of 56 million women.¹ With Gerber Life, you’ll be able to offer prospective female clients life insurance products designed to be budget‑friendly to help them obtain the protection they need. Plus, they can find comfort in purchasing insurance through a family‑focused brand they know and trust. 

An important part of making a sale is getting to know more about your prospective clients to help them decide which products are right for them. Providing guidance and information for income replacement can be a helpful starting point for women to assess their own situations. 

FACT: The top 2 reasons women say they own life insurance are final expenses and wage replacement. Men say the same, however they go on to cite a variety of other reasons as well.¹ 

TIP: Discuss the variety of applications life insurance has in financial planning with your prospective female clients to help them increase their knowledge and understanding of the many benefits life insurance can provide and the value it can bring. 

39 million women
say they are likely to buy life insurance within the next year¹ 
 
Self-employed women
may be more in need of life insurance since some may not have it through work  

The Gerber Life Financial Wellness Checklist (for consumers) can be a handy tool to help you uncover your prospective clients’ needs and make assessments for income replacement, insurance coverage gaps and more. 

• Help get the conversation started and address cross‑sell opportunities
• Assess needs and identify products to fill gaps in coverage
• Bring focus to specific needs 

Learn more about selling opportunities by downloading these materials: