Selling to Prospective Clients? Follow the Facts

,

Almost everyone knows life insurance is important. But what they don’t know could be holding them back from purchasing it. A recent study shows that many people believe life insurance costs as much as three times more1 than it does.

As shown below, the number one reason Americans don’t have any, or more, life insurance is they mistakenly believe it is too expensive.1 This quarter, we’ll be sharing information that can help you identify prospective clients, dispel myths, refine your sales approach and unlock the potential for more sales. 

Top 5 reasons Americans don’t have any, or more, life insurance1

  1. Too expensive
  2. Other financial priorities
  3. Not sure how much or what type to buy
  4. Think they will not qualify
  5. Don’t like thinking about death 

At Gerber Life, we believe the more you know about your prospective clients, the better chance you have of helping them get the financial security they need. Here are some facts and tips you may find helpful.

FACT: 48% of Americans are more likely to buy life insurance if simplified underwriting is used.2 
TIP: Consider a client’s comfort level with the underwriting process and if they are a strong candidate for simplified issue.

FACT: 53% of non-life insurance owners with dependents say life insurance would give them a better sense of security.1
TIP: Highlight how Gerber Life products are designed to be budget‑friendly with families in mind.

Here’s just some of what you can expect with Gerber Life: 

  • Simple products
  • Quick decision capabilities3
  • Guaranteed premiums, cash value and death benefits4
  • Powerful tools, and top-notch service and support 

1 2022 Insurance Barometer Study, LIMRA and Life HappensSM.
2 2021 Facts About Life, LIMRA.
3 Available for qualified simplified issue applications. Gerber Life will search databases for prescription history, motor vehicle records and medical information in order to provide an almost instant decision (within a minute) for most of the digital and telephone applications submitted during normal business hours.
4 Policy will remain in force, premiums are guaranteed not to increase, and the death benefit and cash value are guaranteed as long as payments are made on time and within the Grace Period specified in the policy. The cash value and death benefit will be reduced by any outstanding loans. The policy loan interest rate is 8%.