Looking for Prospects? Here are Some Tips

While most people understand the need to buy life insurance, Gen Xers, who are in the 43 to 58 age range, may have a more pressing need. A recent study has shown 50% of Gen X consumers have insurance.¹ However, it’s likely to be term coverage,¹ which may be ending soon or may not be enough. These Gen Xers, along with those who don’t have any insurance, are still young enough to obtain the permanent coverage they need, at good rates, to help protect their loved ones, and they may be able to take advantage of simplified underwriting. Plus, they’ll have the comfort of knowing they’re doing it with a financially strong company that’s been providing insurance to families for more than 50 years. 

Here’s what makes Gen Xers great candidates for permanent life:

• They may be underinsured with an expiring term life insurance policy they purchased when they were younger 
• They may have no insurance and are beginning to realize the importance of putting protection in place for their loved ones
• They are at an age where they may be able to obtain simplified underwriting and better rates before the opportunity diminishes as they get older
• 33% of Gen Xers have financial concerns and one of their top issues is not having enough emergency savings.¹ Permanent life insurance could be an appropriate product since its cash value accumulation can be accessed for emergencies, if needed 

Talk to your Gen X prospective clients about these Gerber Life products: 

Gerber Life Simplified Senior Life 

• Issue Ages: 50‑80
• Coverage Amounts: $25,000 to $100,000
• Offers simplified underwriting and quick decisions in certain cases²
• Guaranteed premiums, death benefits and cash value accumulation³

Gerber Life Whole Life

• Issue Ages: 18‑70
• Coverage Amounts: $25,000 to $1,000,000⁴
• Offers simplified underwriting and quick decisions in certain cases² 
• Guaranteed premiums, death benefits and cash value accumulation³ 

Sales Tip: 
A recent survey has shown that one of the top financial concerns for Gen Xers is not having enough emergency savings.¹ Permanent life insurance features a cash value component which your clients can access, if needed. You may want to discuss this benefit with prospective Gen X clients. 

Here are some reasons they may be interested:

• Gerber Life Simplified Senior Life
  • Buying reasons: Help cover debt, expenses, funeral costs, mortgage payments and more; leave a small inheritance⁵ 
  • Goals: Seeking higher coverage amounts than what is available from typical final expense life insurance products 
• Gerber Life Whole Life
  • Buying reasons: Income replacement, mortgage payoff, charitable gift, business purposes, inheritance
  • Goals: Seeking a higher level of protection to meet a variety of needs

Remember to use our new Life Insurance Planning & Expense Worksheet to help Gen Xers determine their expenses and life insurance coverage needs.