Budget-Friendly Rates Families are Looking For

Parents can go to great lengths to let their kids know they’re loved. Life insurance is another way to show it. And while a recent study has shown most people mistakenly believe life insurance costs more than it actually does,1 your prospective clients will be pleased to know that Gerber Life has budget-friendly options and offers potential discounts when using ACH to pay premiums. If your prospective clients are part of the 41% of Americans who have said they either need to get life insurance or get more than what they already have 1, they may find comfort in the fact that Gerber Life has been providing life insurance to families for over 50 years — a company that always puts families first. 

Here are just some of the things that can ease a client’s mind about acquiring our whole life products in these complicated times: 

• Premium rates are designed to be budget-friendly 
• Premiums are fixed and guaranteed for the life of the policy2 so there are no surprises and no risks to the client 
• Clients can enjoy discounts and benefits when using ACH to pay their premiums 
  • They’ll get a discount on their rate 
  • Gerber Life’s Flexible Activation Date (FAD) option lets them set a date (from the 1st of the month through the 28th) to pay recurring premiums from their bank account, which can help clients more easily manage expenses 

Sales Tip:
A recent study has shown that almost half of the survey participants who don’t own life insurance (but who have a need for it) think that it is too expensive to purchase.¹ This can be an opening with prospects for discussing how Gerber Life can fit within their budget and meet their essential needs.  

Run a quote on the Gerber Life Agent Portal for any of our products to see how budget-friendly our rates can be for your prospective clients.
 
Check out these materials to use with your prospective clients: