2024 Child Whole Life Insurance Benefits

Now’s the perfect time to look ahead — and help protect your child or grandchild’s future with the Grow‑Up® Plan.

See why over a million families have already chosen the Grow‑Up® Plan:

• Doubling coverage — If you get a $50,000 policy, the amount doubles to $100,000 during age 18 at no extra cost as long as premiums are paid.
• Build cash value over time — The longer you keep the policy, the more the policy’s cash value grows.
• Starts at pennies a week — You can get coverage for as little as 87 cents a week¹. And once you sign up, the childhood rate never goes up.