New First Year Premium Limits

Summary: We are excited to announce an increase to our first year premium limits requiring home office review. Effective immediately, all life insurance applications received will require home office approval if the first year premium is over $2 million. The previous limit set in 2020 was the greater of $500,000 or 200% of the planned premium, not to exceed $1 million. 

In light of the improvements in the treasury rates in recent months, we are increasing the year one premium limits of life applications featuring very heavy early year funding. Effective immediately, all life applications where total year one premiums and 1035 exchanges exceed $2 million will require home office review and approval. 

Ameritas remains committed to the life insurance product line and will continue to evaluate our products to ensure they remain competitive and can withstand the long-term volatile environment.

Thank you for your business and continued support of our products.