Grow-Up® Plan: Why Do Parents and Grandparents Love it?
Set your child’s financial journey up for success with the Grow‑Up® Plan.
Set a financial goal.
Give your child or grandchild trusted protection that can last a lifetime.
Take the first step.
The Gerber Life Grow-Up® Plan is guaranteed for life and could cost less than $1 a week1. Applying online is simple too.
Build cash value over time.
Your plan builds cash value over time and the rate will never go up as long as premiums are paid.
See your plan grow.
Coverage will automatically double during age 18 at no extra cost.
1 Other coverage amounts are available-from $5,000 to $50,000. Premium rates shown reflect rates for paying via automatic payments from your checking or savings account for a child under age 1 with $5,000 in coverage. Higher rates may apply when paying through other methods.