Help Clients Bridge Coverage Gaps – Learn How

Offer term clients future protection and fill coverage gaps with our conversion rider

42% of American adults say they need life insurance or need to obtain more coverage.1 

By adding the Conversion ChoiceSM rider with ExtendCareSM to Protective® Classic Choice term, clients get dependable coverage now along with more protection to fill future coverage gaps. It offers:

  • More time to convert to a permanent policy
    Up to two years before the term ends, 18 years or the insured’s 70th birthday
  • More permanent protection options to choose from
    Including our strong portfolio of universal life solutions
  • More protection for the unexpected
    Access to chronic illness protection with ExtendCare at the time of conversion

Plus, no additional underwriting or medical exams required at conversion.

1 Source: 2024 Insurance Barometer Study. Life Happens. LIMRA. 2024. page 7.