Asset Care® 2024 Enhancements Debut

Enhanced product extends care and support to caregivers

Today, I’m pleased to announce the debut of an enhanced product offering from OneAmerica Financial® that includes new features to help address many of the complicated aspects of giving and receiving long-term care (LTC) — highlighting our delivery of caring expertise, at every step.

We help you grow your business by caring for your clients and we know that for them, long-term care protection is about more than finances — it’s about compassion during challenging times. That’s why we designed our newest Asset Care offering to provide solutions delivered with flexibility and care, enabling your clients to cover long-term care expenses if they need it — or leave a financial legacy to loved ones if they don’t.

A recent long-term care consumer study, commissioned by OneAmerica Financial with Hanover Research, showed that consumers recognize the need for long-term care protection but are so overwhelmed with options they hesitate to make decisions. Our teams are here at every step, from helping you and your clients develop long-term care protection strategies to providing support and empathy to help ease burdens so families can focus on what matters most. In addition to the support that you can expect from our wholesaling team, we’re: 

  • Continuing to offer a dedicated Care Benefit Concierge service to you and your clients’ family, providing claims and billing support from day one of your claim;
  • Introducing a new caregiver consultant benefit that provides informal caregivers in the home access to a consultant who will provide insights and education during optional monthly touchpoints; and
  • Maintaining a care coordination benefit to offer information about services and providers in your area.

We empower your clients with the guidance and flexibility to choose where, when and how one receives care by providing: 

  • A new cash benefit for informal care to complement our existing reimbursement approach for formal care 
  • Simplified benefit period options
  • Expansion of supportive equipment benefit
  • Expanded options for inflation protection

And most importantly, with a combination unique to OneAmerica Financial, Asset Care offers care for a lifetime, providing strategies when clients need it most:

  • Lifetime benefits providing protection that can never run out
  • Set premiums guaranteed to never increase
  • Backing of OneAmerica Financial history and financial strength 

I encourage you to learn more firsthand about our Asset Care enhancements. Register for an upcoming in-person session in one of 60 cities nationwide or take advantage of numerous virtual training opportunities.