The EssentialTerm Suite: Better Match Clients’ Budgets and Evolving Needs

Did you know that 78% of Americans surveyed overestimated the cost of term insurance?*

Now you can show them how affordable it can be! Starting 10/14/24, you can offer two new term options to help clients affordably protect what matters most now with options to convert to a permanent policy later.

Prudential EssentialTerm Value: An affordable option for basic coverage with the flexibility to convert to permanent insurance without future medical exams, making it ideal for budget-conscious clients.

Prudential EssentialTerm Plus: All the benefits of EssentialTerm Value, plus enriched conversion benefits making it ideal for clients planning for long-term needs.

* 2024 Insurance Barometer – Securing the Future (limra.com)