Lincoln’s September Newsletter – Life Insurance Awareness Month Edition

Bring Life to the Table

Celebrate life insurance awareness month by offering your clients performance-driven protection solutions. Life insurance plays a vital role in providing financial security for Americans with approximately 102 million consumers saying they need (or need more) life insurance coverage. Now is the time to show them their options.

Create Awareness

Talk about the Moments that Matter

In our lives, there are many moments that matter. But the ones that may take time – and money – away from our families such as unexpected healthcare events, divorce and death of loved ones, can be tough to address. See our new Moments that Matter value-add campaign, which will take you from Life Insurance Awareness Month to Long-Term Care Awareness Month. Because how you respond in these moments matters.

Register to Learn More

Share Performance-driven Success Stories

Business owner clients have unique needs – whether it’s to retain and reward top talent or leverage assets to create wealth. Our Executive Bonus and Premium Finance strategies can help business owners achieve their goals using performance-driven life insurance. Use the following client case studies to show clients how these strategies could work for them.

Commercial Premium Finance Strategy

Top 5 Reasons to Look at Life

Why do Americans need life insurance? The top five reasons people give for owning life insurance are to cover final expenses, transfer wealth, help replace lost wages, help pay off a mortgage, or because it’s provided by an employer. Hear from John Carroll – SVP, Head of Life Insurance and Annuities of LIMRA and LOMA – about what’s next in the life insurance market.

Hear from LIMRA (Video)

Reach Your Year-End Goals

We are here to help! Check out these 2024 Life Insurance Year-End Guidelines to make sure you can close on all your business opportunities this year!