September is Life Insurance Awareness Month
Anytime is a good time to get covered
September is Life Insurance Awareness Month. According to the 2024 LIMRA Barometer study:
- Approximately 75 million Americans currently do not own life insurance but know they need it.1
- Another 27 million own life insurance and know they need more.
The top barrier respondents cited for not purchasing life insurance: Believing it’s too expensive. However, only 25% of all respondents correctly estimated the cost of a term life insurance policy.2
Show them how affordable it can be
This year, USA Today recognized Symetra as the best term life insurance company of 2024 and our SwiftTerm policy as one of the most affordable in their analysis.3 SwiftTerm was also recognized for its ability to convert to a permanent policy and that it can be customized with several riders.
Do your clients and yourself a favor and give SwiftTerm a try!
1 LIMRA, 2024 Insurance Barometer Study, page 7.
2 LIMRA, 2024 Insurance Barometer Study, page 21.
3 USA Today Best term life insurance: Expert-rated in August 2024 (August 1, 2024).