It’s Life Insurance Awareness Month! What Will You Do? #LIAM2024

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September Is Life Insurance Awareness Month

More Than 100 Million Americans Say They Need (or Need More) Protection

Fact: Consumers Want More Protection
A record-high proportion of American adults (42%) — representing 102 million people — say they need (or need more) life insurance. Among current owners, 22% say they lack enough coverage.1

Fiction: Consumers Overestimate the Cost
The number one reason consumers give for not buying life insurance — or more of it — is that it’s too expensive. Research shows 72% of Americans overestimate the true cost of basic term.1

Capture the Fact and Correct the Fiction
September is Life Insurance Awareness Month (LIAM). That makes now the perfect time to ask your clients about their protection needs and coverage gaps. Your clients may be thinking more about the legacy they want to leave to their loved ones, or perhaps, they simply want to prepare ahead to cover their final expenses.

We’re here to help you prepare for your client conversations during LIAM, and beyond.

Take Advantage of Existing Marketing Tools

  • Lafayette Life Agent Website [login required]– Visit our Marketing Materials page for sales strategies and kits filled with marketing tools to both share directly with your clients and make your job easier.
  • Share Financial Education Articles — No matter where your client is in life, Lafayette Life’s educational resources can help them understand different options available that may be able to help with their financial objectives.

Contact Clients for a Free Policy Review

As time passes, your clients’ needs change. Check if their protection is still adequate. Reasons a life policy may need updating.

  • Marriage
  • Divorce
  • Planning for Retirement
  • New child
  • Purchasing / refinancing a house
  • Nearing the end of the term

Invite your clients to a complimentary insurance review. Download the flier.

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1LIMRA 2024 Life Insurance Fact Sheet