Life Insurance Awareness Month (LIAM) is here!
September is a month dedicated to educating individuals on the value of life insurance. One of the best ways to highlight the importance of life insurance is to increase awareness around the versatile role it can play — this year, let’s focus on magnifying the living benefits that can be as valuable as the income tax-free death benefit.
Below are some helpful tools:
- Needs Analysis Calculator: Among life insurance owners, 22% say they do not have enough coverage.* Use this calculator to help determine how much coverage is needed.
- Invest in Your Life: The number one reason consumers give for not purchasing life insurance — or more of it — is that it’s too expensive.* This resource highlights the competitive rate of return life insurance has to offer.
- Insurance Planning for Women: Only 46% of women own life insurance, compared with 57% of men.* Learn more about this protection gap and the unique financial situations women are more likely to encounter.
- Supplementing Retirement Income with Life insurance: This client guide explains how life insurance can provide tax-favored income and help to create more tax diversification within their retirement plans.
- Retirement Backstop Client Guide: Life insurance offers unique versatility to help solve for tomorrow’s problems. This guide shows how it can help preserve a family’s lifestyle, provide a financial resource during retirement, and protect their financial portfolio from longevity risks they may face along the way.
- Cost of Long-Term Care: Many clients have experienced caregiving and its impact. This interactive tool can help illustrate the need to consider these care costs in retirement planning. Clients can explore costs by care-type today and project their future expenses. Ultimately, life insurance can be introduced as a tax-favored solution to help pay for long-term care.