Unlocking Potential: Build Your Business With These Tips for Marketing Effectively and Compliantly

According to Constant Contact¹,

• 79% of marketers surveyed placed email marketing in their top 3 most effective methods;
• Over 4 billion people globally use email actively; and
• 55% of consumers surveyed preferred to receive business communications via email.

Seems simple enough. You merely email product information to everyone you know, and the world will beat a path to your doorstep, right? Unfortunately, it is not quite that simple.  There is email marketing, and then there is effective email marketing. And of course, when you work in the financial services industry, there are rules and regulations to consider.