Updated Principal® Term Available

We’re pleased to introduce our new level term (10-, 15-, 20-, and 30-Year). In addition to updated rates, it features:

  • A new nonconvertible policy option that offers a lower-cost alternative to the convertible policy option.
  • Two optional riders that allow clients to get face amount increases, without additional underwriting – the Business Value Increase Rider and the Salary Increase Rider. 

Principal Term can be ideal for needs such as key person protection, buy-sell funding, and key employee benefits, as well as personal protection for business owners, key employees, and their families. Learn more about this exciting new product.

Selling the new Principal Term.

The new term product replaces the prior version in all states except New York and is available for quoting now.
 
We’ll accept applications for the old product through Jan. 4, 2024.