Long-Term Awareness Month Resources

Preparation is key to addressing the shift in the long-term care landscape

November is Long-Term Care Awareness Month, and it brings important focus to one of the most significant changes in the long-term care landscape. In 2024, a significant shift in US demographics, known as Peak65, marks the greatest surge of Americans will be turning 65. A recent survey indicates that 50% of financial professionals see the cost of LTC as the biggest risk to retirees’ savings, yet only one in four Baby Boomers (ages 59 to 77) have planned for long-term care.

1Versta Research, “The 2023 Lincoln Financial Long-Term Care Marketing & Thought Leadership Research,” September 2023.