Check Out These Tools to Help People Age 50+ Put a Plan in Place

Life insurance is essential for adults of all ages, including those age 50+. In a recent survey, more than half the respondents who don’t own life insurance said they were lacking a sense of security.¹ With Gerber Life, you can offer your older prospective clients the security they need with our budget-friendly life insurance options and give them and their loved ones peace of mind. Plus, they’ll have the comfort of knowing they have a financially strong company behind them that has been providing life insurance to families for more than 50 years.
 
Why prospective clients age 50+ are good candidates for life insurance:

• They may have moved jobs or retired and lost the life insurance provided by their company, or they may be pre-retirees facing the possibility
• Women in general, especially older women, are much less likely to have life insurance according to a recent study¹
• 50% of Gen X consumers have insurance but it is most likely term insurance,¹ which opens the door for them to consider permanent options; and those who don’t have life insurance can take advantage of lower premiums for permanent life insurance before it becomes cost prohibitive 

What life insurance from Gerber Life can do for your prospective clients age 50+: 

• It provides peace of mind for loved ones that the client’s financial obligations will be met
• Purchasing a policy sooner rather than later provides more options, flexibility and the potential for lower annual premiums
• Life insurance provides protection when life-altering events happen, like a pandemic 
• It helps avoid probate 

Sales Tip: 
31% of consumers say they are more likely to buy life insurance because of the pandemic.¹ This can be a starting point for a conversation with prospective clients, leading into Gerber Life’s budget-friendly options. 

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