[WEBINAR] Winning Her Business: Help Unlock Sales and Market Share from North America
Tuesday 03/28/2023 at 1:00 pm - 2:00 pm CDT
Over 50 million women in the United States need life insurance.1 Are you providing a customer experience that meets the needs for this growing market?
Join special guest, Bridget Brennan, for a can’t-miss webinar based on years of research and her best-selling book, Winning Her Business. Bridget will share winning strategies and best practices for helping to increase sales, brand loyalty and emotional engagement. You’ll learn how women are driving changes in the marketplace that younger generations of both genders not only appreciate, but also expect. Bridget will cover:
The sale and scope of women’s “multiplier effect” on sales
Important trends driving women’s buying patterns
Moving from transactional to holistic engagement
Why providing an inclusive experience for women enhances the customer experience for men, too.
About Bridget Bridget Brennan is founder and CEO of the strategic advisory firm, Female Factor, and author of the groundbreaking books, Winning Her Business and Why She Buys, which was called “essential reading” by The Wall Street Journal . She is a specialist on engaging women as clients and decision-makers, and has worked with businesses around the world to help them grow through an inclusive approach to sales and marketing. She is a contributing writer on the women’s consumer market for Forbes.com, and a frequent guest-lecturer at universities and MBA programs. She is based in Chicago, the headquarters of Female Factor.
1. Source: 2022 Insurance Barometer Study, Life Happens and LIMRA. Life Happens is a nonprofit organization dedicated to helping consumers make smart insurance decisions to safeguard their families’ financial futures. Life Happens does not endorse any insurance product or agent.
Over 50 million women in the United States need life insurance.1 Are you providing a customer experience that meets the needs for this growing market?
Join special guest, Bridget Brennan, for a can’t-miss webinar based on years of research and her best-selling book, Winning Her Business. Bridget will share winning strategies and best practices for helping to increase sales, brand loyalty and emotional engagement. You’ll learn how women are driving changes in the marketplace that younger generations of both genders not only appreciate, but also expect. Bridget will cover:
About Bridget
Bridget Brennan is founder and CEO of the strategic advisory firm, Female Factor, and author of the groundbreaking books, Winning Her Business and Why She Buys, which was called “essential reading” by The Wall Street Journal . She is a specialist on engaging women as clients and decision-makers, and has worked with businesses around the world to help them grow through an inclusive approach to sales and marketing. She is a contributing writer on the women’s consumer market for Forbes.com, and a frequent guest-lecturer at universities and MBA programs. She is based in Chicago, the headquarters of Female Factor.
1. Source: 2022 Insurance Barometer Study, Life Happens and LIMRA. Life Happens is a nonprofit organization dedicated to helping consumers make smart insurance decisions to safeguard their families’ financial futures. Life Happens does not endorse any insurance product or agent.
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