In a Down Market, Sell LTC

While it may seem counterintuitive, purchasing LTC in a down market is actually more important than ever. A well thought out, written plan for LTC not only provides clients with protection for the future, it also enables them to help protect their remaining savings and assets. 

Interestingly, this protection extends to financial planners and RIAs who are able to keep assets under management and alleviates the need of having to systematically deplete assets under management due to checks being written from a client’s account.

One thing is for sure: for better or worse, current economic conditions will change. What will not change is the need to be prepared for a long-term care event. When savings, rainy day funds, and investment portfolios are down, now is not the time to have to liquidate assets to pay for unexpected long-term care. By reallocating a small amount of funds today, rainy day pennies can protect investment portfolio dollars against a future long-term care event. A hybrid long-term care plan can provide accessibility, flexibility, and dependability. An LTC plan that offers lifetime protection also provides certainty. During these uncertain times, we all want certainty.  

For additional ideas on how to start the LTC conversation, please reach out to your Financial Markets Inc Internal Wholesaler for sales and support!