Get Ready for Life Insurance Awareness Month

September is Life Insurance Awareness Month — an annual time to promote the importance of our industry’s work with the ultimate goal of encouraging more Americans to get the life insurance coverage they need. To mark this important month, we have assembled a number of resources to support meaningful conversations with new and existing clients throughout September and all year long. Let’s start with the basics:

1. Four in ten consumers say they haven’t purchased the life insurance coverage they need because no one has approached them.¹
   • You can help by offering to do a needs analysis review. Our needs analysis calculator can be easily bookmarked and used to help tailor a policy to an individual’s needs.
2. One-third of consumers erroneously believe they will be taxed on a life insurance death benefit.²
   • Combat this misconception by providing resources to help potential clients understand the benefits of owning a life insurance policy. Here are three client-approved resources that do just that, including one focused on tax benefits:

1. • • Protection with life insurance
     • Supplementing income with life insurance
     • Tax diversification client guide

1 LIMRA https://www.limra.com/siteassets/newsroom/liam/2021/no-one-has-approached-them-1200.png 
2 LIMRA https://www.limra.com/siteassets/newsroom/liam/2021/taxes-on-a-life-insurance-benefit-1200.png