Help Protect Our Families Campaign Releases New Shareable Resources

The Help Protect Our Families campaign was launched to create awareness and drive education in our industry to address the estimated 30 million underinsured and the 30 million uninsured Americans amounting to a coverage gap of nearly $12 trillion.

Through a multi-pronged outreach campaign, insights, solutions and tools will be provided to help close the life insurance coverage gap. To further help even further close the coverage gap, conduct a needs analysis with your clients to help them estimate the amount of life insurance coverage they need and compare it against what they currently have.

Access sharable resources online at LIMRA.com/HelpProtectOurFamilies and check the site frequently for updated materials, including the latest assets below. And view last month’s post for additional resources.

Protective simple needs analysis tool »
Protective detailed needs analysis calculator »
RGA article about the power of collective action »
LIMRA article with an overview of the U.S. individual life insurance sales projections through 2022 »
NAIFA article on leveraging the power of permanent life insurance »
NAILBA post on asking clients the right questions to help identify their financial priorities »
LL Global MarketFacts cover story on the growing life insurance coverage gap in the U.S. »
Help Protect Our Families campaign event calendar
LIMRA and Life Happens 2021 Barometer Study results, including infographic
ACLI article highlighting the importance of life insurance
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We hope this industry effort will lead to more Americans getting the life insurance protection they need to secure their financial futures. Thank you for your support.