Children’s Whole Life Reprice

Effective April 1, 2021, rate adjustments to Children’s Whole Life were implemented. While we will be making small rate increases, Children’s Whole Life will remain an affordable and competitive express policy that allows clients to lock in low premiums and future insurability throughout the lifetime of their child or grandchild.

Transition Rules

The new Children’s Whole Life pricing will go into effect April 1, 2021 in all states.

  • Applications signed prior to April 1, 2021 will receive the old pricing, regardless of the policy effective date.
  • Applications signed on or after April 1, 2021 will receive the new pricing.

Quoting Software
Quotes for Sales Professional (our mobile quoting app) will have the new rates effective April 1, 2021. To ensure rates are appearing properly, please make sure your Apple or Android phone is up to date.

Marketing Materials

Marketing materials have been updated and are available for ordering via your normal ordering channel.