Reminder: Protective® Lifetime Assurance UL Change Effective 03/01/21

We have some important information regarding our product, Protective Lifetime Assurance UL. Effective March 2, 2021, we are slightly increasing rates for our product. This price change enables us to continue offering this solid, well-designed protection solution that meets customers’ expectations and helps us deliver on our promises — together. We will also be adding a $500,000 face amount band to the product.

New face amount bands

  • Band 1: $50,000 – $99,999
  • Band 2: $100,000 – $249,999
  • Band 3: $250,000 – $499,999
  • Band 4: $500,000 – $999,999
  • Band 5: $1,000,000+

Transition Rules: 

  • For ticket business and direct writers: applications must be signed and received on or before Monday, March 29 to receive current rates.
  • For paper business: applications must be signed and received on or before Monday, March 15 to receive current rates.
  • Any application in underwriting on Monday, March 15 may choose between the old and new version of the product, but will retain the rates initially quoted unless otherwise requested up until the case has been approved.

If you have any questions, please contact your Protective Life representative.