New Resources Available to “Help Protect Our Families”

Life insurance industry campaign seeks to help close the coverage gap for current and potential clients. The pandemic has heightened Americans’ anxieties about their physical and financial security – and they’re looking to us to help them seek the financial protection they need. Nearly a third (29%) say they are more likely to buy life insurance due to COVID-19 – and an overwhelming 61% of current policy owners say they are likely to buy more coverage.